72 SOLD Lawsuit: What’s Really Happening (2025)
Many people search for “72 SOLD lawsuit,” but most results are confusing. Some websites make big claims that are not true or not proven. There is one real lawsuit where 72 SOLD is named as a defendant, and another case where 72 SOLD is suing another company. Let’s look at the facts in simple terms.
What Is 72 SOLD?
| Info | Details |
|---|---|
| Founded | 2018 |
| Founder | Greg Hague (a lawyer and real-estate expert) |
| Headquarters | Scottsdale, Arizona |
| Business Type | Real-estate program that helps people sell homes fast |
How 72 SOLD Works
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Claims to help you sell your home in 72 hours (about 3 days).
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Uses trained agents who create short “showing windows.”
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Focuses on getting many offers quickly.
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Partnered with Keller Williams Realty in 2022 to reach more markets.
Why People Talk About a “Lawsuit”
When people see “72 SOLD lawsuit,” they may think the company is in big legal trouble. The truth is more complex.
There are three different kinds of stories online:
| Type | Meaning | Is it real? | Example |
|---|---|---|---|
| Real case (72 SOLD as defendant) | Company is one of many named in a big court case. | ✅ Yes | Davis v. Keller Williams et al |
| Real case (72 SOLD as plaintiff) | 72 SOLD is suing another company over trademarks. | ✅ Yes | 72 SOLD v. Houzeo Corp. |
| Rumor/SEO articles | Blogs talk about fake or unclear “lawsuits.” | ❌ No | “72 SOLD class action 2024” posts |
The Real Cases Involving 72 SOLD
Davis v. Keller Williams et al
| Item | Details |
|---|---|
| Court | U.S. District Court, Northern District of Texas |
| Case No. | 4:23-cv-01223-O |
| Who sued whom? | Former KW CEO John Davis and Jesse Herfel sued Gary Keller, Keller Williams, 72 SOLD, and others |
| Main Claims | Racketeering (RICO), embezzlement, antitrust |
| Summary | Davis says KW leaders used affiliate companies (like 72 SOLD) to make money from agents and franchise owners. |
| Status (2025) | Ongoing — amended complaint filed Nov 2023 |
Simple Takeaway:
72 SOLD is only one of many companies named. It is not the main target, but part of a larger complaint about KW’s business setup.
72 SOLD v. Houzeo Corp.
| Item | Details |
|---|---|
| Court | U.S. District Court, District of Arizona |
| Case No. | 2:24-cv-00023 |
| Who sued whom? | 72 SOLD sued Houzeo |
| Reason | Trademark and brand confusion |
| Summary | 72 SOLD claims Houzeo used its branding and marketing style without permission. |
| Status (2025) | Active — in pre-trial stage |
Simple Takeaway:
This case is about branding, not customer problems. 72 SOLD is the plaintiff (the one who filed the case).
Read also: MyLawyer360
No Consumer Class Action Found
Many websites say there’s a “big class action” against 72 SOLD. That is not true as of 2025.
Common Sources of Confusion
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Clickbait articles that use the word “lawsuit” for attention.
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Review sites mixing up complaints with real cases.
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Legal threat letters reported online but never filed in court.
Example:
In 2023, TINA.org said 72 SOLD threatened to sue them for an article about advertising. However, no lawsuit was ever filed.
Allegations in the Davis Case
| Allegation | Meaning | How It Relates to 72 SOLD |
|---|---|---|
| RICO Conspiracy | Using connected companies to earn hidden profits. | 72 SOLD is one of those companies. |
| Embezzlement | Moving money to personal accounts. | No direct proof about 72 SOLD yet. |
| Unfair Competition | Forcing agents to buy certain services. | 72 SOLD is listed as a vendor. |
| Antitrust Violation | Limiting market choice for agents and buyers. | All defendants are named in this claim. |
These are claims, not facts proven in court. All defendants deny wrongdoing.
What Home Sellers and Agents Should Know
For Home Sellers
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Read contracts carefully. Understand fees and how agents get paid.
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Ask about timelines. “72 hours” is a goal, not a guarantee.
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Get everything in writing. Keep records of promises and ads.
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Compare options. Flat-fee MLS and traditional agents may cost less.
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Check for complaints. Use your state real-estate board’s website.
For Agents and Affiliates
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Be clear about your connection to 72 SOLD.
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Follow laws for advertising and contracts.
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Don’t make guarantees you can’t keep.
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Keep records of leads, training, and fees.
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Review your agreement with 72 SOLD carefully.
Summary of All Known Matters
| Case Name | Court | Type | 72 SOLD’s Role | Filed | Status (2025) |
|---|---|---|---|---|---|
| Davis v. Keller Williams et al | N.D. Texas | Civil (RICO, Antitrust) | Defendant | 2023 | Ongoing |
| 72 SOLD v. Houzeo Corp. | D. Arizona | Trademark | Plaintiff | 2024 | Active |
| TINA.org Threat Letter | N/A | Demand letter only | Potential Plaintiff | 2023 | Unfiled |
| “Class Action” Blog Posts | N/A | Rumor | N/A | 2024 | No proof found |
Why It Matters to Real Estate
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Affiliate companies under review — Courts are looking at how big brands profit from side businesses.
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Marketing claims checked closely — Promises like “sell in 72 hours” may need proof.
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More transparency needed — Agents might have to show who owns and profits from related services.
Timeline of Events
| Year | Event |
|---|---|
| 2018 | 72 SOLD founded in Scottsdale, AZ by Greg Hague |
| 2022 | Partnership with Keller Williams announced |
| Nov 2023 | 72 SOLD added as defendant in Davis v. Keller Williams |
| Jan 2024 | 72 SOLD files trademark lawsuit against Houzeo |
| 2025 | Both cases still open; no final rulings yet |
How to Check for Real Court Cases
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Go to Justia.com or CourtListener.com.
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Type “72 SOLD” in the search bar.
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Look for real case numbers and court names.
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Read the PDF complaints if they’re public.
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Check news sites like HousingWire or Inman for updates.
Quick FAQ Question Simple Answer
Is 72 SOLD being sued?
Yes, as part of a larger case in Texas.
Is there a class action?
No, not right now.
Did 72 SOLD sue anyone?
Yes, it sued Houzeo in 2024.
Has any court found it guilty?
No final decisions yet.
What should I do as a seller?
Read contracts, ask questions, and compare options.
Conclusion
Right now, there is no big class action against 72 SOLD. The company is involved in two main court cases: one where it is a defendant (Davis v. Keller Williams), and one where it is a plaintiff (72 SOLD v. Houzeo).
Home sellers should:
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Ask for clear information about fees and timeframes.
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Keep records of all promises.
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Avoid believing rumors about fake lawsuits online.
The real lesson for everyone in real estate is simple:
✅ Be honest.
✅ Be clear.
✅ Put everything in writing.
