Optimizing Content Management for Healthcare Websites with AEM

The healthcare landscape has evolved significantly since the 2020 pandemic. The digital-first landscape has made healthcare more customer-focused, delivering better insights and treatment. 

Like any other industry, healthcare continues to be challenged, mainly around the accurate delivery of great content. Healthcare organizations are currently struggling to deliver timely and engaging information to patients, healthcare professionals, and caregivers.

However, what if we told you that you can simplify your content management with just a few clicks?

Yes, using a content management system (CMS) for your organization is possible. When paired with potent Adobe Experience Manager services, you can manage, personalize, and optimize digital content to meet your everyday needs.

In the following sections, we will learn more about the role of optimizing content management for healthcare websites with AEM.

What is a Content Management System (CMS)?

A CMS (Content Management System) is a software application or a collection of related tools for creating and managing digital material. Its goal is to provide an easy user interface that allows users to create and change web page content.

Every CMS has a web publishing capability that enables one or more users to post live updates to the web. Essentially, at its heart, a CMS often has two essential components:

The content management application (CMA):

This enables non-technical people to add, change, and remove content from a website without the involvement of a webmaster.

The content delivery application (CDA):

The backend is a technological process that accepts stuff from the CMA, saves it appropriately, and makes it accessible to site users.

Why Choose AEM for Content Management of Your Healthcare Site?

1 | Gives You More Control

Your staff must generate fresh content, run marketing, and manage your website promptly and effectively. Choose a CMS with an intuitive, easy-to-use content editor and a straightforward workflow that allows your marketing team to work swiftly and collaboratively while keeping brand management.

2  | Keeps Your Information Secure

Healthcare institutions must meet strict security standards. Make sure the solutions you’re considering provide high-level security. Your CMS should contain high-level security features like web application firewall, multi-factor authentication, and cloud hosting, among others. It should restrict access to content, employ a role-based security paradigm, automatically encrypt sensitive data, and adhere to HIPAA compliance guidelines.

3  | Provides a User-Friendly Experience

A strong web experience enables customers to find the information they want. That is why a CMS designed specifically for the healthcare industry is critical. Choose a CMS with a locations directory, built-in provider directory, event directory, and services directory. You will save time and effort in creating and managing these critical directories.

4  | Includes Healthcare-Specific Integrations

One component of your always-changing MarTech stack is your website. Ensure the CMS you choose can integrate with your internal systems, like your marketing automation platform or customer relationship management (CRM) system, and the technology essential to your customer experience. Integrations are crucial for optimizing user experience on your website while lowering maintenance costs for your marketing team.

5 | Improves Your SEO Efforts

Choose a content management system (CMS) that supports your SEO efforts with integrated features like page titles and friendly URLs for material such as care locations and providers. Additionally, your CMS should contribute to increased SEO by automatically generating healthcare-specific markup from Schema.org.

6  | Adheres to Healthcare Regulations

Verify adherence to accessibility and privacy regulations. Creating an accessible website, maintaining HIPAA compliance, and protecting privacy are essential needs for healthcare companies. Not all CMSs can handle the challenge. Select one that facilitates processes that adhere to HIPAA-compliant best practices and makes designing, managing, and distributing online forms simple. It needs to generate audit trails and automatically encrypt private data. Accessibility compliance must also be enabled to fulfill WCAG and Section 508 requirements and provide an inclusive online experience for all users.

7 | Evolves and Innovates

In this rapidly evolving digital environment, where minor industry changes can have significant effects, ensure you invest in a system being invested in. Select a system from a supplier that continuously improves and keeps up with market developments. Additionally, be aware of how much effort is needed to maintain the functionality of themes, plug-ins, and modifications.

By utilizing AEM for healthcare web development, healthcare professionals may meet the demands of their sector, increase engagement, foster trust, and improve outcomes for their varied audiences.

Tips to Optimize Healthcare Content with AEM

1. Creating Engaging and Informative Content

AEM’s drag-and-drop features and user-friendly interface make it simple for content producers to create visually beautiful and educational sites. This is crucial for websites related to healthcare because readability and clarity are critical.

2. EnsuringTimely Updates

With AEM’s version control and scheduling tools, teams can update content quickly and effectively. This is especially helpful when new medical guidelines are published or during public health emergencies.

3. Localized Content Delivery

AEM’s multilingual support makes creating and managing content for audiences worldwide easier. Automated translation workflows guarantee precise localization while maintaining the context of medical data.

4. Enhancing User Navigation

AEM allows designers to design user-friendly navigation routes that direct visitors to pertinent material according to their requirements. For example, experts looking for research can access specialized libraries, while patients looking for specialists can be referred to directories with filtering tools.

Conclusion

One revolutionary technology for improving content management in the healthcare sector is Adobe Experience Manager. Its powerful features—such as centralized management, dynamic customization, and compliance capabilities—make it an essential tool for businesses looking to provide exceptional digital experiences.